Frequent price changes
Publish exchange-rate, competitor, stock and campaign-driven changes by product and store.
CONSUMER ELECTRONICS · APPLIANCES · SHOWROOM
Show the information that supports a decision—not just the price.
Move frequently changing prices, product variants and comparison details to shelf displays quickly, creating a more consistent journey across store, online channel and checkout.
01Omnichannel price consistency
02Specification templates
03QR-linked product content
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Official ZKONG distributor in TürkiyeLocal discovery, integration and support by Aya Teknoloji
OPERATION ANALYSIS
In electronics, accurate comparison data is as important as price.
Models, capacity, connectivity and promotions change quickly. ESLs and digital displays create a standardized, current information layer that supports sales advisors.
Dense specifications
Move size, capacity, compatibility and key features into consistent, readable templates.
Channel consistency
Manage store prices and product information from the same source used by online and checkout systems.
SOLUTION ARCHITECTURE
Controlled information flow from source data to the on-site display
Existing product data is matched with templates in ZKONG Cloud; the in-store or on-site access point delivers each update to the correct label.
Data source
POS · ERP · WMS · API · XLS
ZKONG Cloud
Template, device and location management
Access point
Wireless on-site communication
Labels and displays
The right content at the right point
ON-SITE USE CASES
Unified product communication from shelf label to showroom screen
Small price labels, large e-paper screens and full-color LCDs can be combined by product category.
Specification card
Show capacity, display, energy, connectivity and warranty criteria alongside price.
Variant comparison
Make color, storage, model and package differences visible to shoppers and advisors.
Dynamic campaigns
Schedule instalment, bundle, markdown and seasonal campaign content.
QR-rich content
Link to product videos, manuals, availability or detailed product pages.
Demo-device matching
Pair each label with the correct display product to reduce model and price confusion.
Category displays
Use Legendary and Sparkle for comparison tables, brand campaigns and motion content.
RECOMMENDED PRODUCT FAMILY
Electronics retail
The final model depends on display size, information density, environmental conditions and mounting surface. These products are strong starting points for this industry.
Compare all products ↗
From a pilot shelf to a scalable operation
AYA×ZKONG
Category analysis
Define information and display needs across phones, computers, TVs and appliances.
Template design
Build category templates for specifications, price, promotion and brand hierarchy.
Data mapping
Connect SKU, variant and display location correctly with your product system.
Store rollout
Scale validated coverage, mounting and content standards to each store.
MEASURABLE OUTCOMES
01CURRENT
02ALIGNED
03RICH
04FAST
Specifications
Changing product and campaign data is presented in a consistent structure.
Channel pricing
Shelf, online and checkout use the same source data.
Product story
QR, multi-page templates and color screens provide more decision support.
Campaign switch
Price and promotion changes are scheduled by product group.
What to know before you decide
Clear answers to the technical and operational questions that matter when defining model, infrastructure and integration scope.
7detailed answers
OMNICHANNELHow is the online price synchronized with the store?＋
A single master price source is selected for web, checkout and shelf. Changes flow from that source to ZKONG Cloud and the correct SKU-to-label binding. The project defines campaign timing, store variations, failed-publish alerts and shelf-to-checkout control so the ESL never becomes a separate price source.
TEMPLATESCan one label show multiple pages and detailed specifications?＋
Suitable ESLs can support automatic or rule-based page switching. The browser-based ZKONG Cloud editor can design price, promotion, specification, inventory, QR and multilingual fields. Page count and switching behavior are verified by model, with the most important customer information kept on the first page.
DISPLAY CHOICEWhen should we choose e-paper instead of LCD?＋
EPD/e-paper retains static price and specification content without continuous power and is ideal for low-consumption shelf information. Sparkle or Legendary LCD is used where full-color imagery, motion campaigns or model-dependent video are required, with continuous power and Wi‑Fi planned. Small ESLs, large e-paper and LCD can coexist in one Cloud environment.
PRODUCT BINDINGHow do we prevent a label from being linked to the wrong demo product?＋
Installation binds each device identity to the correct SKU and physical display location using barcode/serial scanning and pilot checks. When the showroom changes, the binding is updated in the platform; task and device records help identify incomplete or incorrect updates.
CAMPAIGNSCan instalment, bundle and seasonal campaigns start and end automatically?＋
If the source system contains date, time and store rules, scheduled publishing can be configured. Templates can show regular price, promotional price, validity or bundle messages. Conflicting campaigns, time zones and return-price rules must be tested during the pilot.
SECURITYCan employee access be limited by role?＋
ZKONG Cloud supports staff accounts and permission settings. Head-office, regional and store roles can separate price-source, template, binding and view-only privileges. ZKONG documentation also describes encryption, authentication, access control, monitoring and journals as platform security components.
EXISTING SYSTEMCan we add only labels or displays to an existing ZKONG store?＋
Yes. Additional devices can join the same environment when access-point coverage, license capacity, platform version and model compatibility are sufficient. Power/Wi‑Fi is checked for LCDs, wireless coverage and mounting for ESL zones, without adding unnecessary infrastructure.
CONFIGURATION FOR YOUR INDUSTRY
Choose the right labels, wide displays and templates for each product category.
Build a starting package around in-store product count and specification needs, then add integration when required.